General Questions

The benefits of using Ad-ID
In our connected, ad-supported cross-media world, the Ad-ID has become an essential resource. More than just a code Ad-ID is a registration service for adve...
Wed, Jun 22, 2022 at 10:55 AM
Is Ad-ID required?
Many networks and groups prefer and support the use of Ad-ID. Some networks have a stated requirement in their commercial guidelines. If you are using S...
Thu, Mar 18, 2021 at 9:51 AM
What is the difference between Ad-ID and ISCI?
ISCI (Industry Standard Coding Identification) was created to identify broadcast TV ads in 1970.  Ad-ID replaced ISCI in 2003. ISCI was a mostly man...
Tue, Apr 25, 2023 at 2:52 PM
What agreements are required to use Ad-ID?
Any user that accesses the Ad-ID system must first agree to the EULA (End User License Agreement and Privacy Policy.  These appear the first time a user...
Tue, Aug 15, 2023 at 11:22 AM
Can I use Ad-ID internationally?
Ad-ID is the standard identifier for advertisements in the United States, however, Ad-ID codes can be used internationally if a company wants to use Ad-ID t...
Mon, May 18, 2020 at 12:11 PM
Non-Profit Eligibility for Codes Free of Charge
All companies recognized by the US Internal Revenue Service (IRS) as a 501(c)(3) charity can receive all codes free of charge. To request this pricing, ...
Tue, Aug 15, 2023 at 11:27 AM
Ad-ID Glossary
Account: A billing account. Used to purchase credits to create codes.  Code: An 11 or 12 character identifier created for an advertising asset. A code b...
Mon, Jun 20, 2022 at 2:33 PM
Components of an Ad-ID code
Registering your ad produces an Ad-ID code with metadata consisting of the details associated with your ad.   This code consists of 11 characters (fo...
Mon, Jun 20, 2022 at 2:29 PM
Code format options
See What is an example of an Ad-ID code? for a general description of an Ad-ID code. When a prefix is registered, one of the following formats must be s...
Tue, Mar 3, 2020 at 2:01 PM
How to transition an Advertiser from one agency to another
Please provide the Client Success Team with written confirmation from the Advertiser that they are transitioning from one agency to another.  Please als...
Mon, Jun 20, 2022 at 1:46 PM