SAG-AFTRA

What is SAG-AFTRA?
SAG-AFTRA is the Screen Actors Guild-American Federation of Television and Radio Artists. SAG-AFTRA is a labor union representing approximately 160,000 film...
Tue, Feb 25, 2020 at 11:55 AM
Why does SAG-AFTRA require Ad-ID?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC). Commercials negotiations between SAG-AFTRA and the ANA-4A’s Joint Policy Committee (JP...
Tue, Feb 25, 2020 at 11:55 AM
What happens if we do not comply with the SAG-AFTRA Ad-ID mandate?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC). Unless there is a legitimate reason that cannot be overcome through reasonable busines...
Tue, Feb 25, 2020 at 11:55 AM
If the prefix is registered with Ad-ID, is the code compliant with the SAG-AFTRA Ad-ID mandate?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).  No, a code is not an Ad-ID code unless it is created on the Ad-ID system. Creating yo...
Tue, Feb 25, 2020 at 11:56 AM
How does using Ad-ID help with talent compensation?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).  Today's system of varied advertising identifiers and manual calculations risks a...
Tue, Feb 25, 2020 at 11:55 AM
For those clients that are not a signatory, do they need to use Ad-ID?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).  Whether one is a signatory or not is irrelevant. As long as a commercial is produced ...
Tue, Feb 25, 2020 at 11:55 AM
Do we need to use Ad-ID for ads containing union talent which are running outside of the United States?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).  If you are paying any of the actors union rates, e.g., a celebrity in an overscale co...
Tue, Feb 25, 2020 at 11:56 AM
How does the SAG-AFTRA Ad-ID mandate impact ad units specifically made for internet?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).  Video ads created specifically for the internet which use union talent must be regist...
Tue, Feb 25, 2020 at 11:55 AM
Does the SAG-AFTRA Ad-ID mandate apply to infomercials?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).  The SAG-AFTRA Commercials Contract does not apply to infomercials. They are not cover...
Tue, Feb 25, 2020 at 11:56 AM
What is to stop SAG-AFTRA charging session fees for each occurrence of an ad that has many versions and many Ad-IDs?
Answer was provided by the ANA-4A’s Joint Policy Committee (JPC). There are acceptable edits, lifts, and tags that are considered derivatives of the ori...
Tue, Feb 25, 2020 at 11:55 AM