The only cost associated with using Ad-ID is $30 per code created. The maximum an individual billing account will pay during a 12-month period is $25,000.

We offer a special rate for Display Creative codes which are $5 each and free codes for 501(c)(3) non-profits.

The Ad-ID system refers to credits, which are essentially US dollars: $1 equals 1 credit

When creating video codes for an ad that has a standard definition (SD), high definition (HD) and/or 3D version, only one code is charged even if all three definitions are used. For example, when creating a matching SD and HD code (ABCD1234000 and ABCD1234000H), the total cost would be $30.

The cost per code goes down as more are created during the account’s 12-month usage period. Our rate card provides more details on the tiered pricing available to advertisers that create a large number of codes.

Rates quoted are valid as of April 1, 2022. Rates will be changing later in 2022, but all clients will receive a 60-day notice of any changes. 

See also:

How to determine cost

Does Ad-ID offer unlimited codes?

Unlocked account costs