An unlocked account is not assigned to a specific advertiser. This is sometimes referred to as an agency account, associated to an agency prefix. See Can I get an agency prefix? for more information on unlocked.

The cost for codes created with an unlocked account is $30 per code, except for Display Creative codes, which are $5 per code. Unlocked accounts do not qualify for the 12-month maximum of $25,000 and may exceed this amount depending on the number of codes created.

If an advertiser/client creates a large number of codes, it is often best to register a separate prefix and account for that advertiser so they can benefit from the standard rates. See our rate card for more details.

Rates quoted are valid as of April 1, 2022. Rates will be changing later in 2022, but all clients will receive a 60-day notice of any changes.