FAQs about Ad-ID Permission Policies and Procedures


Q: What is a prefix?


A: A prefix is a 4-character identifier registered to an Advertiser and used at the beginning of each Ad-ID code.


Q: How do I get a prefix?


A: If you need a prefix for either a new or an existing advertiser, please contact the CS team at cs@ad-id.org. We will need written permission from the advertiser that the agency or third party is to be granted access to the prefix to be created. The advertiser can send an email to cs@ad-id.org granting permission for a new prefix to be created.



Q: What is advertiser permission?


A: When any agency or third party requests that a new group and account be set up, or requests access to a prefix for an advertiser that they do not currently have access to, Ad-ID requires written permission from the advertiser that the agency or third party has permission to create Ad-ID codes for them.


Q: What is the permission process?


A: Written permission from an advertiser can be in the form of an email from the advertiser to cs@ad-id.org or an AOR (agency of record) letter granting an agency or third-party permission to create Ad-ID codes for them,


Please note: Screenshots of messages in Slack, Teams, and other forms of chat applications will not be accepted as a form of permission.


Q: Can an agency grant permission for a third party to create codes for an advertiser?


A: No. If a third party is creating codes on behalf of an agency, the permission must be from the advertiser granting the third-party permission to create codes on behalf of the advertiser. Permission that the agency has authorization from an advertiser will not suffice.


Q: What does it cost to register a creative/create an Ad-ID code?


A: There is no charge to create a group, account, or prefix. Ad-ID codes cost $45 for all media types.


Qualified Non-Profit organizations with 501(c)(3) status can register their creative at no charge.



Q: What is the process to qualify as a 501(c)(3)?


A: All companies recognized by the US Internal Revenue Service (IRS) as a 501(c)(3) charity can receive all codes free of charge. To request this, you will need to send a copy of the charity’s IRS determination letter to Client Success along with the 501(c)(3) form supplied by the Client Success team to be filled out and returned.


You will also need to provide written permission from the 501(c)(3) to cs@ad-id.org granting an agency or third-party permission to create Ad-ID codes for them, or an AOR (agency of record) letter.


501(c)(3) billing accounts will be in the name of the non-profit and the billing contact information must be for someone at the non-profit matching the submitted 501(c)(3) form in order to receive the free ad registrations/Ad-ID codes.








Updated: 5/12/2023