FAQs about Ad-ID 2023 Rate Changes



Q: What is happening?


A:  The transactional rate card has been discontinued. It has been replaced by a combination of annual subscriptions and an open rate for advertisers. Subscriptions are already available. The transactional fee for registering an ad will increase to $45 per ad registration/code creation on April 1, 2023. This open rate will not include any further discounting.



Q: What if I have already renewed based on the old rate card?


A: The $30 fee per ad registration/code and its associated discounts will remain in effect until March 31, 2023, if you have renewed your account based on the old rate card. As of April 1, 2023, ads registered using the transactional rate card will be charged $45 per ad. No discounts will be applied to accounts that remain on a transactional rate card.



Q: Will funding a transactional account change?


A: Not for accounts that will continue to register ads in small volume on a transactional basis. They will continue to be funded as in the past.



Q: What if I have a credit balance in my existing account when I transfer to a subscription?


A: Your credit balance will be refunded and applied to your new subscription account.



Q: Will prefixes still be at no charge?


A: Yes, Ad-ID will continue to setup prefixes at no charge.



Q: Is there any change for 501(c)(3) non-profits?


A:  No, qualified non-profit organizations with 501(c)(3) designation will continue to register their ads at no charge.


Q: What types of subscriptions are available?


A: Annual subscriptions are based on the volume of ads registered per year. There are two types: Basic and Enterprise. Basic subscriptions start at $5,000 per year and are designed for advertisers who need less than 700 ad registrations/codes annually. Enterprise subscriptions start at $25,000 and are designed for advertisers who need more than 700 ad registrations/codes annually and include additional services to meet the needs of high-volume advertisers.



Q: How is the volume calculated?


A: Volume is based on the previous year’s ad registration levels. By request the Client Success team can provide statistics for multiple years that can be used for this calculation. Email cs@ad-id.org if you anticipate a change in your needs and want to discuss options.



Q: What if I go over the package code limit or find I need more?


A: The number of ad registrations are subject to review if you go over, however, you are not automatically move to the next tier unless you need a significantly more codes during the annual term. We are open to discuss this option if it occurs.



Q: Will there be a change to the number of codes I can void with credit?


A:  With subscription accounts there is no limit to the number of voided codes you can use. Voided codes do not count towards your ad registration totals. The current limit of 20 Voided codes with Credit per year will continue for all transactional accounts.


Q: Will I get credit for unused codes within a subscription?


A: The subscriptions are based on a package of codes and there are no credits for unused codes. 



Q: Are annual subscriptions automatically renewed?


A:  No, the ad registration activity is reviewed at the end of a contracted term. Ad-ID offers multi-year agreements in addition to annual contracts that guarantee no rate increases during the term of the agreement.



Q: As an agency can we combine our client activity under an agency umbrella to qualify for volume discounts?


A:  Yes, this can be done under select circumstances. If you are interested in a corporate agreement, please reach out to the Client Success team at cs@ad-id.org.



Q: What type of additional products and services are available to Enterprise clients?


A:  Ad-ID offers a range of training and reporting options depending on the enterprise package. Please contact the Client Success team at cs@ad-id.org for more details.



Q: What if I have a question that hasn't been answered here?


A: Contact the Client Success team at cs@ad-id.org.