All companies recognized by the US Internal Revenue Service (IRS) as a 501(c)(3) charity can receive all codes free of charge.


To request this pricing, you will need to send a copy of the charity’s IRS determination letter (Example IRS Letter) to customer service. We will respond within 2 business days to assist you in the set-up process and assign a prefix beginning with VY, if a prefix is not already assigned.


Ad-ID maintains the right to check the IRS website to confirm the company's status and to review the Automatic Revocation of Exemption List to make sure the company's tax-exempt status has not been revoked. If the advertiser no longer qualifies as a 501(c)(3) non-profit, the advertiser will be subject to the standard rates per the Ad-ID rate card.


What if I don’t have an IRS letter?

Most 501(c)(3) charities should be able to provide the IRS determination letter. In some older documents, section 501(c)(3) is not specifically mentioned on the determination letter, therefore, letters that contain language indicating the company meets the requirements of section 170(b)(1)(A)(vi) will be accepted.


Per the IRS, the following organizations are exempt automatically if they meet the requirements of section 501(c)(3). These companies will need to provide a letter on their letterhead stating that they meet one of the following requirements: (1) Churches, interchurch organizations of local units of a church, conventions or associations of churches, or integrated auxiliaries of a church, such as a men's or women's organization, religious school, mission society, or youth group; (2) Any organization (other than a private foundation) normally having annual gross receipts of not more than $5,000.


What if the company is not based in the United States?

Unfortunately, companies that are not based in the US and, therefore, cannot provide proof of 501(c)(3) status, will not be able to apply for free codes and will be subject to the standard rates.