Many networks and groups like the FreeWheel Council for Premium Video prefer and support the use of Ad-ID. Some networks have a stated requirement in their commercial guidelines.


If you are using SAG-AFTRA talent, under the April 2013 agreement, all commercials produced for television, radio and digital platforms featuring SAG-AFTRA union members must use Ad-ID as the sole standard commercial identifier.


Ad-ID recommends that you contact publishers to confirm their preferences and/or requirements.