For those clients that are not a signatory, do they need to use Ad-ID? : AD-ID, LLC

For those clients that are not a signatory, do they need to use Ad-ID? Print

Modified on: Tue, Feb 25, 2020 at 11:55 AM

Answer was provided by the ANA-4A’s Joint Policy Committee (JPC).

Whether one is a signatory or not is irrelevant. As long as a commercial is produced under the collective bargaining agreement with SAG-AFTRA, it must use Ad-ID. Many companies that are not signatories produce union commercials through third party signatories or are required to do so by union talent appearing in the commercials.

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For those clients that are not a signatory, do they need to use Ad-ID? Print

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