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PII (Personal Identifiable Information)

Q: What is considered Personally Identifiable Information?

A: While Personally Identifiable Information (PII) has several formal definitions, it is generally information that can be used to distinguish or trace an individual’s identity either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual. 

Examples of information that may be considered PII include: name, user id, social security number (SSN), or email address. See the National Institute of Standards and Technology (NIST) PII Guide for additional examples


Q: Is a work email address considered PII?

A: Yes, if it can be used by itself or with other data to identify a specific person.

Even though the domain name (ex. belongs to the business, an employee’s email address is considered PII.


Q: Does AD-ID collect PII?

A: AD-ID only collects and/or uses PII for internal business purposes including login and troubleshooting.  We do not externally share any information that is considered PII, except for business contact information related to the administration of our services.


Q: I don’t have a user profile.  Can I use someone else's to either create codes or purchase credits?

A: It is AD-ID policy that each user should have their own individual profiles in order to access the AD-ID system.  


Q: What happens if I use another person’s AD-ID profile to create codes?

A: If and when either the Client Success team or accounting team discover someone using someone else’s profile, the profile will be suspended.


Q: How do I set up my own profile?

A: You can go to and create your user profile.

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