Following are the media type options when creating codes and under each media type are various mediums to choose more specific details.

  • Video (includes not only TV, but also online, mobile, out-of-home, etc.)
  • Audio (radio, online, etc.)
  • Display Creative (see What does Display Creative mean?)
  • Print (newspapers, magazines, etc.)
  • Out of Home Display (billboards, cinema, in-store, etc.)
  • Other (events, announcer copy, etc.)


The Medium is a required field for every code. Once the media type is chosen, a default Medium will be assigned and users may update the selection if needed. Multiple options can be selected.


Please click below to download the medium descriptions for more details.